December 1, 2011



Cleveland, Tennessee – Cleveland/Bradley County Emergency Management Agency will utilize a new communications service effective December 1, 2011 , which allows us to send valuable community information directly to residents using the latest technology.


The Nixle Community Information Service allows us to create and publish messages to be delivered to subscribed residents instantly via cell phone text message and/or email. Notifications can also be accessed online at Nixle’s web site at .   The service is provided at no expense to residents or the County, while most systems range in price from $30,000 to $50,000.


In making the announcement County Mayor Gary Davis commended EMA Director Troy Spence and his staff for this new innovation. “It is the responsibility of the Emergency Management Agency to inform the public of actual or impending large scale incidents” Davis said. Director Spence said “our duty is to inform the public of:


  • What the actual situation is.
  • What emergency responders are doing to help the situation.
  • What they need to do to stay out of the incident or what they can do to help the situation.


The service is secure, reliable and easy to use for our group.”


Messages will be prioritized as Alerts (weather warnings, severe storms), Advisories (school closings, missing persons), or Community (Smoke testing, Block Party street closings) messages and may include other relevant safety and community event information.  


The messages can be sent specifically to residents registered within a ¼ mile radius, giving them the opportunity to receive trustworthy information relevant only to their neighborhood. Residents decide from which local agencies they want to receive information. Subscribers can also choose which of the three messages are received and the way in which alerts are received, whether it is by email, text message, or over the web.


Nixle builds on the foundations of other public-to-public communication services, such as Twitter, Facebook, and MySpace, but adds a key component: security. When citizens receive information from our agency via Nixle, they know it can be trusted.


Residents of Cleveland/Bradley County and those in neighboring communities can immediately begin receiving pertinent information via text message, email, and web by registering at .   


“We are very excited to have you experience it for yourself.” Spence said.


About Nixle

Nixle is a community information service provider built exclusively to provide secure and reliable communications. It is the first authenticated and secure service that connects municipal agencies and community organizations to residents in real time, delivering information to geographically targeted consumers over their cell phones (via text messages), through e-mails and via Web access. Nixle has secured a partnership with Nlets (the International Justice and Public Safety Network), allowing local police departments nationwide to send immediate alerts and advisories. For more information, visit



November 1, 2011


Test to Take Place November 9th at 2 p.m. EDT

Cleveland/Bradley County Emergency Management Agency

As part of their ongoing efforts to keep our country and communities safe during emergencies, the Federal Communications Commission and Federal Emergency Management Agency will conduct the first nationwide test of the Emergency Alert System (EAS). The EAS test plays a key role in ensuring the nation is prepared for all hazards, and that the U.S. public can receive critical and vital information, should it ever be needed. The first nationwide test will be conducted Wednesday, November 9 at 2 p.m. EDT. This test may last up to three and a half minutes, and will be transmitted via television and radio stations within the U.S., including Alaska, Hawaii, the territories of Puerto Rico, the U.S. Virgin Islands, and American Samoa. Similar to local emergency alert system tests, an audio message will interrupt television and radio programming indicating: "This is a test.” When the test is over, regular programming will resume. For more information about the nationwide Emergency Alert System test, please visit and On November 9 at 2 p.m. EDT, please remember: Don’t stress; it’s only a test.

FEMA Press Release –
FEMA Blog –

FCC Website –



Print this page
Contact Us | Site Map | Get Adobe Reader
Copyright © 2018 Bradley County, TN